Lunosoft Expands IP Game Lineup After Relocating to Suncheon
Lunosoft Inc. is expanding its intellectual property (IP)-based game business and story game development following the relocation of its headquarters to Suncheon City in May. In collaboration with MStoryHub, the company…
Lunosoft Inc. is expanding its intellectual property (IP)-based game business and story game development following the relocation of its headquarters to Suncheon City in May. In collaboration with MStoryHub, the company is pursuing the development of story adventure games based on webtoons.
Lunosoft, celebrating its 20th anniversary this year, stated that it signed a three-party investment agreement with South Jeolla Province and Suncheon City, establishing itself as Suncheon’s first official game company. The company aims to deploy key personnel in Suncheon to oversee IP game projects and story game development, while collaborating with the local content industry to create jobs and boost the regional economy.
The target webtoons for collaboration with MStoryHub are 'Not Your Typical Reincarnation Story' and 'Wake Up, Warrior'. Through projects adapting the lore and narrative of both webtoons into games, Lunosoft plans to build story-focused development capabilities while identifying future titles to develop.
The company is also pursuing partnerships with regional businesses. As Suncheon City builds a foundation for attracting and collaborating with content companies around an animation and webtoon cluster, Lunosoft is planning licensing agreements and strategic partnerships to adapt content from local webtoon and animation companies into games.
At the same time, Lunosoft will continue its existing in-house development and publishing operations. The company recently released publishing titles such as 'Soul Legion: Idle RPG' and 'Cat Butler: Idle Shooter RPG', while 'Bread Match'—an in-house project utilizing the 'Bread Barbershop' IP—is in the final stages of development.
Building on its experience developing casual games based on global IP, such as 'Disney Spot the Difference,' Lunosoft intends to broaden its business scope. By pursuing both third-party IP games and original titles, the company plans to expand its lineup beyond casual games into story-driven games and in-house projects.
Originally written in Korean, this article was translated with AI assistance and edited by a native English-speaking editor. Every translation is reviewed by our editorial team before publication. [Read Original]- PRESS RELEASE
Byungho "Haao" Kim
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